How was 2017 for CM.com? Every year, I like to share a few notable experiences from the past year. So here we go.
Speed up and simplify
For us, 2017 was "The Year of Sales". We initiated various processes at CM.com to make things simpler for our customers and to make operations more efficient. This meant we focused not just on more sales, but also on speeding up and simplifying various sales-related matters.
44% more text messages
In 2017, there were several remarkable developments in the field of mobile messaging. For example, our servers processed 40% more text messages than the previous year. This growth was principally due to authentication messages, which allow consumers to log in safely online.
This is remarkable, because many people predicted that text messaging would fall out of use by 2010. The opposite is true. I believe that society has only just discovered the power of text messaging, and what it is capable of. The same applies to our voice solutions. The use of these by CM.com customers tripled in the past year. Our users are building more and more innovative solutions that use voice messages to reach their staff or customers. For example, from South Africa to China, our customers now use SIP Trunking to call and deliver voice messages quickly and cheaply.
In 2017, CM.com welcomed 80 new staff, among which in Shenzhen and Shanghai. We now have 290 staff worldwide. This growth means that everyone must adapt. I'm proud that we have nevertheless maintained the distinctive CM culture: the freedom to experiment, and to do what you like and what you are good at. Everyone still has the freedom to structure and develop his/her role within CM.com her/himself, regardless of their job description. This will remain the case, and I'm proud of that!
New legislation and regulations
A growing organisation and stricter legislation and regulations mean we must continue to closely examine our own systems. Security and privacy must be safeguarded at all times. The arrival of the GDPR will have a major impact on all companies that deal with personal data, including ours. We comply with the guidelines stated in the GDPR, and this is backed up by the ISO certificates.
Ticketing brings everything together
The development of ticketing services at CM.com and the acquisition of Ticketflow took us back to the time when CM.com was still called ClubMessage and mostly served discos and festivals. This brought the old times back to life, and most of all ensured that everything came together. Ticketing involves much more than just tickets: you need payments, text message notifications and interaction via, for example, social apps such as Facebook Messenger. We now offer one single platform that combines all functionalities.
With the establishment of CM Payments and the subsequent acquisition of Docdata Payments, CM.com is now the second-largest payment service provider. Every month, we process hundreds of thousands of transactions. Payments proceed more and more quickly and easily, partly thanks to payments using QR codes, a service that CM.com has already introduced. We have also developed an app to allow quick and easy payments via QR, QRTSJING, which was specially developed for locations without access to card payments or cash registers.
Year of Design
In 2018, we will continue shaping CM.com, which is why we have named 2018 "The Year of Design". We will focus on our own organisation. Due to the increasing popularity of our company, and that of other CPaaS companies, this year we expect fewer acquisitions, something we have done a lot in the past.
Major and important responsibility
We will focus more on security, one of the most important topics of our time. This is a major and important, but also a fantastic responsibility.