Customer Data Platform & Segmentation

Orchestrate your customer data and create 360° unified profiles, know who your customer is and how they interacted with you.

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The Beating Heart of Our Marketing Cloud

Change the way you do marketing with our Customer Data Platform. Data exists across a variety of internal and external sources these days making it hard to collect and analyze this data. Simplify this by orchestrating your data from every possible channel and system into unified customer profiles.

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Key Features

Unlimited Number of Data Sources

Integrate every data source you can think of, whether it is external or internal. With our simple API you don't have to limit yourself.

Next Level Segmentation

Create every segment you can think of with ease. Don't limit yourself to simple demographic segments, but create them based on customer behavior and events.

Integrate All Products of CM.com

All of CM.com's large product portfolio can be seamlessly integrated with the Mobile Marketing Cloud. Connect your ticketingshop, customer contact page, sign or payments data to the MMC.

Connect All Your Data With the Customer Data Platform

Have all your customer data within the Mobile Marketing Cloud. Orchestrate and integrate your internal and external data sources to the Customer Data Platform via API's or other exchange methods.

  1. Unlimited data sources.

  2. Real-time APIs.

  3. Manually integrate your audiences.

Unlimited data sources

Let the Cdp Create Unified Customer Profiles

The Mobile Marketing Cloud from CM.com creates a unified customer profile for each customer and orchestrates all this data in one view. These profiles show where and when individuals interacted with your brand and who your customers are. With unified profiles you get to know your customers better and will be able to reach them with tailor made journeys.

  1. 360° unified customer profiles.

  2. Know who your customer is.

  3. Activate your data.

360 degree unified customer profiles

Matching Profiles and Deduplication

The Mobile Marketing Cloud makes sure that profiles are deduplicated by using identifiers such as corporate ID, cookies, MobileID, email adres, phone, name, adres, etc. Connect anonymous profiles to named profiles and unleash your data.

Evolve the Way You Make Segments

Once your customer data is fully integrated in the Mobile Marketing Cloud, marketers can create segments. These segments can be based on any rules and criteria you like. The segments can include channel engagement, user location, birthdays, purchase history, web behavior or any other events you can think of.

  1. Behavior targeting.

  2. Segmentation based on events.

  3. Segmentation based on demographics.

Customer data platform segmentation

Smart Analytics and Beautiful Reports

The platform comes with intelligent, customizable reports and dashboards. The Mobile Marketing Cloud enables marketers to analyze their data. Spot trends, patterns and examine the behaviour of your audience to gain new insights across all channels and solutions. Turn your data into actionable campaigns.

  1. Customizable dashboards.

  2. Analyze your data.

  3. Activate your data.

Seamlessly Integrate CM.com's Product Portfolio in the MMC

Perfectly integrate all products within the productportfolio of CM.com to the Mobile Marketing Cloud. Make the most out of the MMC and enrich your data. Connect for example your ticketingshop, customer contact page, contract signing process or payments data to the MMC. By doing this you get the most out of the MMC and have all your software with one provider.

Integrate CM.com its products

See Our Platform in Action and Speak to One of Our Experts!

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