SMS, WhatsApp and Email Contact Management

Manage your contact database in Address Book, get to know your customers and send personalised mobile messaging campaigns.

Address Book

MMC bundle

Address Book is a powerful SMS, WhatsApp, and Email database management tool. Import up to 1,000 000 contacts in one file and manage your opt-outs via unsubscribes.

Try MMC bundle for free

Key features of Address Book

Segmented Groups

Create customer segments based on campaign results - generate sub-groups for customers who clicked, opened or performed a certain action.

Database Management

Manage multiple SMS, WhatsApp and Email customer databases from one central Address Book - from transactional to newsletter contact groups.

Custom Fields

Think beyond first and last name, include last item purchased, birthday information and so much more with custom fields for personalised campaigns.

Opt-out Management

Remain compliant with regulations and give customers the ability to seamlessly opt-out of promotional SMS and Email campaigns.

Easily manage contacts from a central platform

Address Book is a simple and intuitive contact management tool to manage your database of customers and clients.

Import up to a 1 million contacts via Excel or CSV, Address Book makes database management easy as can be. Once your database is uploaded, you can create and send personalised campaigns at scale.

  1. Simple and intuitive available via Web-App or API.

  2. Add tags to send personalised campaigns from your CRM.

  3. Use custom fields for dynamic and personalised campaigns.

  4. Retarget customers by creating segments based on interaction.


CM Address Book Infographic

Address Book is included in our messaging solutions

Address Book is available for all our clients and is pre-installed in your platform account. Address Book can be found under ‘My Apps’ in the platform.

Discover our solutions

Safeguard your companies integrity with opt-out management

Opt-Out Management gives end-users the possibility to unsubscribe from promotional SMS or mailing lists. Opt-out management does not affect transactional SMS i.e. notifications or time-sensitive alerts.

Next to GDPR compliance, there are more ways you can benefit from having opt-out management integrated.

  1. Compliance with the South-African WASPA code of conduct.

  2. Available in any country via a short code or no-sms URL.

  3. Available as API or Web-App on the CM.com platform.

  4. Gain valuable insights regarding why customers have opted out.

opt-out management via no sms url

Get started with Address Book and opt-out management

For personalised and targeted engagement

Upload your contact list.

Create an account on our platform and upload your CSV or Excel file with up to 1 million contacts or 30 MB. Use dynamic fields (merge tags) in all our messaging tools.

Create an account

Send via Campaigns or API.

You can choose to send your marketing or transactional messages with our web-based Campaigns or Email Campaigns app or via our SMS Gateway API for developers.

Create segments based on interactions.

Once a campaign has been sent, you can do a segmentation based on those who have received or have not received your message, clicked or not clicked, and more.

Questions? We've got you covered.

Did you know that our Help Center has many articles designed to help you optimize our platform services? Visit our Help Center for introduction guides and advanced instructions.

Address Book Help Center

Ready to get started with the Mobile Marketing Cloud?

Connect with your audience and go further than just SMS or Email marketing with the Mobile Marketing Cloud. Drive more business combining SMS and Email with other mobile messaging channels like WhatsApp.

Schedule a demo to see our platform in action and to get all your questions answered.

Schedule a Demo To Mobile Marketing Cloud

Is this region a better fit for you?

Go