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Piattaforma dati del cliente, CDP.

Automatizzate il percorso del cliente, accelerate il successo del marketing e il coinvolgimento dei clienti in tempo reale.

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Il potere dell’analisi incentrata sul cliente

Nuovo modo di fare marketing con la piattaforma dati dei clienti di CM.com. Raccogliete dati da qualsiasi fonte e l’applicazione Data li organizzerà in profili unificati. Scegliete segmenti specifici e automatizzate ogni campagna in modo che siate presente nei momenti importanti per il cliente.

Scoprite come

Raccogliete le opinioni dei clienti

Il marketing sta cambiando. I clienti si aspettano messaggi pertinenti e personali. Come analista potete farlo solo conoscendo veramente i vostri clienti. Ma come si fa quando le informazioni sui clienti sono sparse su più origini dati? Con l’applicazione Data è possibile connettere più origini dati a un profilo cliente unificato. Avrete informazioni in tempo reale sui dati e sul comportamento dei vostri clienti.

CDP

Conoscete i vostri clienti

Tutto accade in fretta e tutti utilizzano il cellulare. Con l’applicazione Data potete seguire in tempo reales le attività dei clienti. Tutti gli eventi dei clienti sono archiviati e possono essere utilizzati per analizzare, segmentare e attivare campagne. Scoprite chi sono i vostri clienti tramite un pannello di controllo intuitivo e create segmenti che corrispondono al vostro marchio.

Real time segmentation

Personalizzate la comunicazione con segmenti in tempo reale

La comunicazione è rilevante quando è personalizzata, contestuale e interattiva. Costruite segmenti che riflettono uno specifico gruppo di clienti e inviate loro le informazioni di loro interesse. Sfruttate gli strumenti di comunicazione CM.com per recapitare i messaggi sui canali più rilevanti per i vostri clienti.

Personalize your communication

Percorso del cliente con strumenti di marketing omnicanale

Coordinate tutti i canali di marketing su un'unica piattaforma. Pensate alla posta elettronica, reti sociali, applicazioni di chat, SMS e campagne voce. Create il flusso perfetto per ogni gruppo di destinazione. Ogni esperienza del cliente sarà personale e pertinente. Guardate crescere le conversioni con la nostra soluzione semplice e intelligente.

CDP Customer journey

Perché scegliere Data di CM.com come CDP

Numero illimitato di fonti di dati

Integrate le origini dati che desiderate con l’applicazione Data, tramite la nostra semplice API non conoscerete limitazioni.

Segmentazione dei gruppi di destinazione

Mirate specifici segmenti di pubblico con il messaggio giusto. Create segmenti sulla banca dati dei vostri clienti e specificate le caratteristiche del profilo, il comportamento e gli eventi.

Pannelli di controllo facili

Analizzate i vostri dati con il nostro semplice pannello di controllo. Ottenete tutte le informazioni desiderate in un'unica schermata chiara.

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Do you mean Customer Experience, Customer Service or Customer Care?

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